iTunes is a media player as well as a mobile device management application on Mac OS. People can use it to transfer data between their Macbook and their iOS devices. But problems occur when they try to tranfer video to their iOS devices with iTunes. Sometimes people just fail to import video to iTunes because of the limited video format compatibility of iTunes. So if this problem had ever occurred to you and you didn't know what to do about it, check out this post to see how to add video to iTunes when the video format you try to import is not supported by iTunes.

Part 1: How to Add Video to iTunes Library With Online Video to iTunes Converter

One of the solutions to this problem is to convert the unsupported video format into a format supported by iTunes like MOV. And we are going to need a video converter to do that. The kind of video converter that's most easy for us to get access to is online video converter. Just Google "online video converter" and "BAM!!!", search results of online video converters more than you can imagine. Below are a few selected online video converters you can use to convert video to iTunes format.

Let's take convert-video-online.com as an example to see how to use online video to iTunes converter to convert video to iTunes format.

Add file

Step 1: Go to convert-video-online.com, click "Open File" button and upload the source video file to the online converter. Click "Audio" tag to choose MOV as the default output format.

Set parameter

Step 2: Click Settings button for more settings and change them to the your ideal value.

Start converting

Step 3: Click Convert button to start converting video to iTunes-compatible format. When the converison is done, download the output file to your computer and the whole process is done.

Part 2: How to Add Video to iTunes Library With Offline Video to iTunes Converter

Other than online video converter you also have the offline video converter. It could serve you well in some ways that the online video converter just can't. If you haven't used an offline video converter before, I would suggest you to start with the Leawo Video Converter for Mac.

video-converter

Video Converter 

☉ Able to convert video and audio between all popular formats.

☉ Detailed video and audio editing and customization features.

☉ Keeps the quality of the output file in a high level.

$29.95
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Instructions for using Leawo Video Converter for Mac to convert video to iTunes format.

Step 1: Download and install the converter, you should notice that it's in a software bundle name Prof.Media. Open it and you will see Video Converter module as well as other modules. Click Video Converter tag to enter the converter's interface. Add source video by direct drag-n-drop or clicking Add file button to choose from your computer.

Add File

Step 2: Click the button beside the green Convert button to call out a drop-down menu with 3 options on it. Click Change button in the middle to enter Profile setting and choose MOV as the default output format.

Choose output format

Step 3: On the aforementioned drop-down menu, click the Edit button on the left to go to Profile settings panel where you can adjust the parameters of the output file.

Adjust parameters

Step 4: On the main interface, click the green Convert button on the toolbar and a sidebar would come up from the right side of the interface. On the sidebar set the output directory in the box under "Save to" option.

Start conversion

Why on earth would we need an offline video converter while we have the lovely online video converter that works just fine for converting video to iTunes format?

Online Video to iTunes Converter Offline Video to iTunes Converter
Access to the Internet needed
Software installation required
Multitasking
Free
Merge multiple files into one

As you can see from the comparison chart, offline video converter possess certain advantages over the online video converter. For example, offline video converter allows you to convert more than one video at a time, which could be extremely important for converting multiple files. Image when you want to convert a whole season of The Big Bang Theory and only to find out you have to upload and download one single episode everytime you try to do the conversion. Online video converter's failing to provide multitasking feature could be frustrating to some people under certain circumstances.

Part 3: How to Add Video to iTunes Library

iTunes could be a little hard to use to some people especially when it's their first time to use it. So here's the answer as to how to import video to iTunes.

How to import video to iTunes library from your computer

Either of the following could work:

  • Drag a file or folder from the Finder to the iTunes interface.
    If you add a folder, all the files in it will be added to your library.
  • In iTunes, choose File>Add to library or Add Folder to Library, locate a file or folder, and click Open.