Convert and Import AVI to iTunes on Mac

Part 1: iTunes Supported Video and Audio Formats

What video and audio formats are supported by iTunes? This is a question frequently asked on many Q&A sites or apple community. Apple Inc. has stated that iTunes supports any video format that works with QuickTime and files purchased or downloaded from iTunes store. MP4, MOV and M4V are three video formats that run perfectly well on QuickTime. Therefore, iTunes can recognize those three video formats.

MP4 (a digital multimedia format most commonly used to store video and audio, subtitles and still images) is actually a standard that Apple really pushed with iTunes. So, generally speaking, you can play .mp4 format movie on iTunes. Attention shall be paid: .mp4 video has its codec limitations, and .mp4 video encoded as 540 kbit/s with H.264 and an approximately 128 kbit/s AAC audio track is regarded as the best video format for iTunes.

MOV (a filename extension for the QuickTime multimedia file format) uses a proprietary compression algorithm developed by Apple Computer, which is the standard and best video format for QuickTime. It is well-known with its unbeatable high quality so that it's warmly-received by masses of iTunes users.

M4V (a video container format developed by Apple and very similar to the MP4 format) is widely utilized to encode video files, such as TV episodes, movies, and music videos, in iTunes Store.

After talking about video formats, we need to pay attention to iTunes supported audio formats. MP3, AIFF, WAV, AAC, and Apple Lossless (.m4a) 4 best audio formats for iTunes.

Part 2: Convert AVI to iTunes on Mac with Leawo Video Converter for Mac

Leawo Video Converter for Mac is a professional Mac based video converter that could convert AVI videos to iTunes videos on Mac (Mavericks Included) in only a few clicks. It could easily convert your AVI videos to MP4 or other iTunes compatible video formats like MOV so as to let you import AVI videos to iTunes. Actually, many formats are supported by this video converter. To be more specific, the input and output video and audio formats supported by Leawo Video Converter for Mac include Common Video (MP4, H.265 MP4, MKV, H.265 MKV, MOV, etc.), Common Audio (AAC, AC3, WAV, MP3, WMA, FLAC, etc.), HD Video (HD MP4, HD AVI, HD TS, HD VOB, etc.), and 4K Video (4K MP4 and 4K MKV). This professional converter is able to convert video and audio files with 100% quality reserved and in 6X faster speed.

Download and install this Mac video converter. If you are using Windows OS, you should turn to its Windows counterpart – Leawo Video Converter. Check the below steps to know details on how to convert AVI to iTunes on Mac.

Step 1: Import Source AVI Video into the Converter

Launch the converter to enter the main interface, switch to “Convert” tab, and click “Add Video” button to browse and load source AVI video files into this Mac video converter

Step 2: Set MP4 as Output Format

Move mouse to the drop-down box right before the big green “Convert” button, click it and then select “Change” option to enter the “Profile” panel to select MP4 as output format from “Format” group.

Tips: If you’re an advanced user, you could click the same drop-down box and choose “Edit” to enter “Profile Settings” panel where you could customize the video and audio parameters of output files, including: video codec, audio codec, bit rate, aspect ratio, frame rate, channel, etc.

Step 3: Start to Convert AVI to iTunes on Mac

After setting output profile, return to the main interface and then click the big green “Convert” button to call out the output directory setting panel, where you need to set output directory in the “Save to” box. Click the bottom “Convert” button on the sidebar to start to convert AVI to iTunes on Mac.

Note: You could edit source AVI videos to get customized MP4 results by using the internal video editor, select and retain subtitles and audio tracks from source AVI videos, even add external subtitles as you like, convert 2D AVI videos to 3D MP4 videos, etc.

Part 3: Convert AVI to iTunes on Mac with HandBrake

HandBrake, favored as DVD ripping freeware, can also be regarded as AVI to iTunes converter, which allows you to convert AVI to iTunes on Mac with several mouse clicks. Read the following guide to learn how to convert AVI to iTunes on Mac with HandBrake.

Step 1. Import AVI into Handbrake

Launch Handbrake on your Mac, and then click “Open Source” in the menu bar to choose and import source AVI video file into Handbrake.

Step 2: Set MP4 as Output Format

Open the "Format" drop-down menu and select MP4 as output format in order to convert AVI to iTunes.

Step 3: Start to Convert AVI to iTunes

Before AVI to iTunes conversion process, you can choose the output directory to contain the converted video file. Click “Start Encode” button at the top of the window to convert the source AVI video into the selected MP4 format.

Part 4: Convert AVI to iTunes on Mac with Files-Conversion

The third one I am to introduce here is an online video converter called Files-conversion, which allows user to convert video and audio files online. Files-conversion provides you a free service to convert any format. Here let's take a tour to convert AVI to iTunes with Files-conversion.

Step 1. Add Source AVI File

Head to the official website of Files-conversion, and click “Select a File” to choose and add source AVI file.

Step 2. Choose MP4 as Output

Under the output format setting list, choose “MP4” as output. At the same time, you can choose the conversion quality from Low, Moderate, High, and Very High.

Step 3. Start to Convert AVI to iTunes

Click “Convert” button to start to convert AVI to iTunes. After the conversion process is complete, a downloading link will pop up for you to get your converted file in MP4 format.

Part 5: Convert AVI to iTunes on Mac with OnlineVideoConverter

OnlineVideoConverter.com (OVC) is a free online media conversion web application that allows you to convert any video link or file to various formats without the need to install any software on your computer. OVC is fully compatible with all modern browsers and has been touted online as the best online video conversion utility. Of course, the online video converter can be regarded as an AVI to iTunes video converter. Check out the detailed guide below to convert AVI to iTunes with OnlineVideoConverter. Open the home page of OnlineVideoConverter, you would see 3 tags on the page.

Step 1. Import Source AVI Video File

There are two ways for you to import source AVI video file. On one hand, you can enter the link of the AVI video that you want to convert. On the other hand, you can directly choose an AVI video file from your computer.

Step 2. Choose MP4 as Output Format

Select and set “MP4” as output video format before conversion process takes place.

Step 3. Start to Convert AVI to iTunes and Download Converted Result

After choosing a format, click More settings to choose the quality of the video. And then click the “Start” button to start the conversion. After the conversion process is complete, you can download the file.

Part 6: Import AVI to iTunes on Mac

There is still one major step left before you can play AVI file in iTunes on Mac. You need to import AVI to iTunes on Mac. After the conversion process, AVI is changed into iTunes friendly video format. Therefore, you will not encounter video format incompatibility issue any more. It is easy to import file into iTunes.

Open your iTunes to enter the main interface, click “File” on the top menu bar, and select “Add to Library” to browse and select the converted AVI video file (now in MOV or MP4 format as you’ve selected) for importing. Once chosen, the file will be imported immediately. After importing, you can watch play AVI file in iTunes on Mac smoothly.